What Pool Fencing customers really want from an Installer?

The Polaris team just concluded our exhibit at the Melbourne Pool and Spa Lifestyle Expo just over a week ago. It’s always a real challenge to assess if such shows translate into sales at the end of the process. Especially when the current lead time on a concrete pool is over a year before breaking ground.

However, Polaris’ reason for exhibiting is a genuine branding exercise. That is to say we are there NOT expecting direct sales, but instead to educate and inform the end client about the benefits of a Polaris’ range of products. This allows us to focus on really listening to what the client is saying rather than doing all the talking while trying to sell them something.

Now that I’ve had the time to process the overwhelming amount of contact and information it’s become completely and crystal-clear what potential pool fencing clients are MOST concerned with!

No, it’s not price. Far from it. No, it’s not lead-time. Not even close. Is it where your products are made? No, not that either.

So, what is it?

COMPLIANCE & CURRENT POOL CODES IN AUSTRALIA

If you’re really listening customers will tell you how much they are willing to pay and how long they are willing to wait long before you submitted your quote. What they really want to know is if you are you an industry expert? Are you able to provide 100% guarantee of certification of the pool fence? Does that include the boundary fence as well? How reputable is the installer’s word? How does a customer understand fact from fiction with pool codes?

If you are already answering these questions, I’d suggest you have no shortage of profitable work on the books.

If you’d like any further information, please feel free to visit our website www.polarishinge.com.au or contact our sales and marketing manager Nathan Ungaro on 0488 771 900 or email at nathan@polarishinge.com